Route
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Route Package Protection
5.0 / 5.0
(5) 5 total reviews
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Ingredients

Tips & Tricks
Hair Loving Ingredients Cruelty-Free Vegan* Color-Safe Dermatologist Tested Stylist Approved Formulas
Hair Loving Ingredients Cruelty-Free Vegan* Color-Safe Dermatologist Tested Stylist Approved Formulas
Hair Loving Ingredients Cruelty-Free Vegan* Color-Safe Dermatologist Tested Stylist Approved Formulas
Before & After





"Love it! I’ve shared these pictures with all my friends and all they can say is WOW! It smoothes my hair perfectly, and gave me more confidence."
Emma, Verified Buyer

- RReginaI recommend this productRated 5 out of 5 stars4 minutes ago5 Stars
Love the product. Easy to use. Covers gray
Was this helpful? - MSMary S.Verified BuyerI recommend this productRated 5 out of 5 stars2 weeks agoWorks great
Just a little goes along way. It works great on the part on the front of your scalp. Hair looks fuller and no scalp shows.
Was this helpful? - TRtereso r.Verified BuyerI recommend this productRated 5 out of 5 stars4 weeks agoBOLDIFY
i am much satisfied . looking forward to purchase 10g color black
Was this helpful? - SSharonI recommend this productRated 5 out of 5 stars2 months ago5 Stars
I use it in between color for my roots. It works perfectly.
Was this helpful? - ALAudra L.Verified BuyerI recommend this productRated 5 out of 5 stars6 months agoBoldify Root Coverage
I can’t stop raving about my new Boldify Root Coverage product! It is the easiest form of root coverage I have ever used! So quick to apply! Thanks to this product I am able to now stretch my hair color appointments out from 3 weeks to 4-5 weeks!
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