Boldify Your World.

Boldify Your World.

Volumizing your confidence and bringing out the bold in you.
We are haircare for the bold.

Volumizing your confidence and bringing out the bold in you. We are haircare for the bold.

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Haircare for the bold. Rooted in celebrating you, just as you are. Haircare for the bold. Rooted in celebrating you, just as you are. Haircare for the bold. Rooted in celebrating you, just as you are. Haircare for the bold. Rooted in celebrating you, just as you are.

BEST SELLERS

Hairline Powder Hairline Powder
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Regular price
From $17.95
Regular price
$29.95
Sale price
From $17.95
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4.8
Rated 4.8 out of 5 stars
5,218 Reviews
Hairline Powder
Touch up sparse areas of hair, the hairline, and root regrowth anytime, anywhere
Regular price
From $17.95
Regular price
$29.95
Sale price
From $17.95
Choose your shade:
  • Black
  • Dark Brown
  • Medium Brown
  • Light Brown
  • Hazel Brown
  • Ash Brown
  • Dark Blonde
  • Medium Blonde
  • Light Blonde
  • Auburn
  • Dark Auburn
  • Dark Grey
  • Grey
  • White
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12 g 28-g
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Regular price
From $14.95
Regular price
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From $14.95
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4.8
Rated 4.8 out of 5 stars
8,576 Reviews
Hair Thickening Fibers
Shake to enhance for fuller, thicker looking hair
Regular price
From $14.95
Regular price
Sale price
From $14.95
Choose your shade:
  • Black
  • Dark Brown
  • Medium Brown
  • Light Brown
  • Hazel Brown
  • Ash Brown
  • Dark Blonde
  • Medium Blonde
  • Light Blonde
  • Auburn
  • Dark Auburn
  • Dark Grey
  • Grey
  • White
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Nourishing Leave-in Serum Nourishing Leave-in Serum
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From $21.95
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From $21.95
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4.8
Rated 4.8 out of 5 stars
3,217 Reviews
Nourishing Leave-in Serum
It's skincare for your hair
Regular price
From $21.95
Regular price
Sale price
From $21.95
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Before & After

Before & After
"...these are the BEST! They have the best color match and it covers and stays."
Tina, Verified Buyer

WHAT THEY HAVE TO SAY ABOUT US.