Boldify Your World.

Boldify Your World.

Volumizing your confidence and bringing out the bold in you.
We are haircare for the bold.

Volumizing your confidence and bringing out the bold in you. We are haircare for the bold.

Shop Now
Haircare for the bold. Rooted in celebrating you, just as you are. Haircare for the bold. Rooted in celebrating you, just as you are. Haircare for the bold. Rooted in celebrating you, just as you are. Haircare for the bold. Rooted in celebrating you, just as you are.

BEST SELLERS

Hairline Powder Hairline Powder
Add to Cart - 
Regular price
From $17.95
Regular price
$29.95
Sale price
From $17.95
Close
4.8
Rated 4.8 out of 5 stars
5,483 Reviews
Hairline Powder
Touch up sparse areas of hair, the hairline, and root regrowth anytime, anywhere
Regular price
From $17.95
Regular price
$29.95
Sale price
From $17.95
Choose your shade:
  • Black
  • Dark Brown
  • Medium Brown
  • Light Brown
  • Hazel Brown
  • Ash Brown
  • Dark Blonde
  • Medium Blonde
  • Light Blonde
  • Auburn
  • Dark Auburn
  • Dark Gray
  • Gray
  • White
Close
Hair Thickening Fibers Hair Thickening Fibers
Add to Cart - 
Regular price
From $14.95
Regular price
Sale price
From $14.95
Close
4.8
Rated 4.8 out of 5 stars
8,619 Reviews
Hair Thickening Fibers
Shake to enhance for fuller, thicker looking hair
Regular price
From $14.95
Regular price
Sale price
From $14.95
Choose your shade:
  • Black
  • Dark Brown
  • Medium Brown
  • Light Brown
  • Hazel Brown
  • Ash Brown
  • Dark Blonde
  • Medium Blonde
  • Light Blonde
  • Auburn
  • Dark Auburn
  • Dark Gray
  • Gray
  • White
Close
Nourishing Leave-in Serum Nourishing Leave-in Serum
Add to Cart - 
Regular price
From $21.95
Regular price
Sale price
From $21.95
Close
4.8
Rated 4.8 out of 5 stars
3,223 Reviews
Nourishing Leave-in Serum
It's skincare for your hair
Regular price
From $21.95
Regular price
Sale price
From $21.95
Close

Before & After

Before & After
"...these are the BEST! They have the best color match and it covers and stays."
Tina, Verified Buyer

WHAT THEY HAVE TO SAY ABOUT US.

ABOUT US

Haircare that trims away at perfection to help you flip your narrative.

Read More

Hair Loving Ingredients Cruelty-Free Vegan* Color-Safe Dermatologist Tested Stylist Approved Formulas