Boldify Your World.

Boldify Your World.

Volumizing your confidence and bringing out the bold in you.
We are haircare for the bold.

Volumizing your confidence and bringing out the bold in you. We are haircare for the bold.

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Haircare for the bold. Rooted in celebrating you, just as you are. Haircare for the bold. Rooted in celebrating you, just as you are. Haircare for the bold. Rooted in celebrating you, just as you are. Haircare for the bold. Rooted in celebrating you, just as you are.

What's your Hair Goal?

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Healthy
Growth Hair
Growth?

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VOLUME &
THICKNESS Fullness
& Lift?

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Hair
Building Quick & Easy
Coverage?

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Hairline Powder Hairline Powder
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4.8
Rated 4.8 out of 5 stars
5,234 Reviews
Hairline Powder
Touch up sparse areas of hair, the hairline, and root regrowth anytime, anywhere
From $17.95
$29.95
From $17.95
Choose your shade:
  • Black
  • Dark Brown
  • Medium Brown
  • Light Brown
  • Hazel Brown
  • Ash Brown
  • Dark Blonde
  • Medium Blonde
  • Light Blonde
  • Auburn
  • Dark Auburn
  • Dark Gray
  • Gray
  • White
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Hair Thickening Fibers Hair Thickening Fibers
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4.8
Rated 4.8 out of 5 stars
8,584 Reviews
Hair Thickening Fibers
Shake to enhance for fuller, thicker looking hair
From $14.95
From $14.95
Choose your shade:
  • Black
  • Dark Brown
  • Medium Brown
  • Light Brown
  • Hazel Brown
  • Ash Brown
  • Dark Blonde
  • Medium Blonde
  • Light Blonde
  • Auburn
  • Dark Auburn
  • Dark Gray
  • Gray
  • White
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Nourishing Leave-in Serum Nourishing Leave-in Serum
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4.8
Rated 4.8 out of 5 stars
3,219 Reviews
Nourishing Leave-in Serum
It's skincare for your hair
From $21.95
From $21.95
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Before & After

Before & After
"...these are the BEST! They have the best color match and it covers and stays."
Tina, Verified Buyer

WHAT THEY HAVE TO SAY ABOUT US.

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ABOUT US

Haircare that trims away at perfection to help you flip your narrative.

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Hair Loving Ingredients Cruelty-Free Vegan* Color-Safe Dermatologist Tested Stylist Approved Formulas