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Build & Conceal Bundle with FREE Brush

Build & Conceal Bundle with FREE Brush

Instant, realistic coverage that lasts up to 48 hours

6 total reviews

Regular price $52.90 USD
Regular price $63.50 USD Sale price $52.90 USD
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Shipping calculated at checkout.
Color

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Hair Loving Ingredients Cruelty-Free Vegan* Color-Safe Dermatologist Tested Stylist Approved Formulas

Hair Loving Ingredients Cruelty-Free Vegan* Color-Safe Dermatologist Tested Stylist Approved Formulas

Hair Loving Ingredients Cruelty-Free Vegan* Color-Safe Dermatologist Tested Stylist Approved Formulas

Before & After

Star review Star review Star review Star review Star review

"Love it! I’ve shared these pictures with all my friends and all they can say is WOW! It smoothes my hair perfectly, and gave me more confidence."

Emma, Verified Buyer

4.2
Rated 4.2 out of 5 stars
Based on 13 reviews
Total 5 star reviews: 9 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 2 Total 1 star reviews: 1
77%would recommend this product
Rating
Ratings
13 reviews
  • TM
    Terri M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Dark Grey

    Love this product it’s easy to use and covers the scalp so my hair doesn’t look see through!

  • D
    Donna
    I do not recommend this product
    Rated 1 out of 5 stars
    2 days ago
    1 Star

    Received the wrong color. I sent email to let you know. i have yet to get a response from your company. Very disappointed.

    BI Profile picture for BOLDIFY INC.
    BOLDIFY INC.
    Yesterday

    Hi, Donna! Our team has contacted you about your shipping issue, please check your junk/spam filters for those messages so we can effectively assist you with your order!

    BOLDIFY Customer Care

  • M
    Marisue
    I do not recommend this product
    Rated 2 out of 5 stars
    1 month ago
    2 Stars

    It’s brassy not blond ash

    BI Profile picture for BOLDIFY INC.
    BOLDIFY INC.
    1 month ago

    Hi, Marisue! So sorry to hear that the color wasn't a good match! That's why we offer a comprehensive Color Match Guarantee. Please reach out to our Customer Care Team using the Contact Us option on our website so that they can help get you an alternate shade at no cost! (FYI, the Contact Us option is all the way at the bottom of our home page!)

  • J
    Jill
    I do not recommend this product
    Rated 2 out of 5 stars
    4 months ago
    2 Stars

    I am disappointed - the color was too light - and there was an insert with a QR code that said they would replace with a darker one. The QR code didn’t work. Then I emailed customer service to follow up and all I received in response was a “how did we do on our customer service” survey. So not satisfied!

    BI Profile picture for BOLDIFY INC.
    BOLDIFY INC.
    3 months ago

    In order to receive the Customer Care Survey, a response to your initial inquiry must have been issued...it seems as though perhaps it landed in your Spam Filter. Please email us again, and keep an eye out for a response with the knowledge that we answer all inquiries within 24 hours. We look forward to the opportunity to properly assist you!

  • B
    Brooke
    I recommend this product
    Rated 5 out of 5 stars
    4 months ago
    5 Stars

    Love it. Looks natutal

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