BOLDIFY
Build & Conceal Bundle with FREE Brush
Build & Conceal Bundle with FREE Brush
Instant, realistic coverage that lasts up to 48 hours
4.8 / 5.0
(6) 6 total reviews
Couldn't load pickup availability
Buy In-Store - Get $3 Cash Back
Our best-selling, all-natural, clump-proof Hair Thickening Fibers cling undetectably to the hair that you have to provide a fuller-looking finish, while our Hairline Powder provides non-comedogenic scalp coverage and color grow-out concealment in particularly sparse areas. Alongside with the Dual-Ended Hairline Powder Brush you can active a precise application on the hairline, roots, brows & beard while the brush blends product seamlessly for a natural finish.
Enhance your everyday grooming ritual and embrace your best self with confidence.
- Plant derived Squalane - an emollient that provides a silky, smooth look to hair without a greasy finish.
Hair Thickening Fibers
- Cotton Fibers - a superior fiber material that is finely milled to provide a seamless finish while being gentle for all scalp types
Full Ingredients
Ingredients
Gossypium Herbaceum Powder, Sodium Chloride [±Cl 77491, Cl 77499, Cl 77492]
Hairline Powder
Talc, Mica, Silica, Magnesium Stearate, Squalane, Dimethicone, Phenoxyethanol, Ethylhexyl Glycerin, CI 77491, C177492, CI77499.



























Tips & Tricks
Hair Loving Ingredients Cruelty-Free Vegan* Color-Safe Dermatologist Tested Stylist Approved Formulas
Hair Loving Ingredients Cruelty-Free Vegan* Color-Safe Dermatologist Tested Stylist Approved Formulas
Hair Loving Ingredients Cruelty-Free Vegan* Color-Safe Dermatologist Tested Stylist Approved Formulas
Before & After





"Love it! I’ve shared these pictures with all my friends and all they can say is WOW! It smoothes my hair perfectly, and gave me more confidence."
Emma, Verified Buyer

- LWLinda W.Verified BuyerI recommend this productRated 5 out of 5 stars4 days agoThe best cover ever!!!!
The cover last until you wash it out! It is incredible! No smearing on my clothes, bed linens, etc. The best product to help conceal thinning hair. Thank You!!!!
Was this helpful? - SESherry E.Verified BuyerI recommend this productRated 5 out of 5 stars3 weeks agoGives confidence
I love both the Hairline powder and the thickening fibers. The hairline power helps cover your scalp so it does not show through so much and it also covers my grays in between hair appointment’s. The thickening fibers makes my hair seem fuller. Which gives you more confidence. I ordered the color I thought I needed and it was too light and they were very quick to get me the right color.
Was this helpful? - PBPaula B.Verified BuyerI recommend this productRated 5 out of 5 stars2 months agoGood stuff
Works as described
Was this helpful? - AAmyI recommend this productRated 5 out of 5 stars8 months ago5 Stars
I’ve been using this product for the last three years. The color matches perfect. I’m excited to try the new brush. This is a godsend for someone who has hair sending and ball patches after chemo that never grew back
Was this helpful? - KFKathy F.Verified BuyerI recommend this productRated 5 out of 5 stars8 months agoThe look of Thin white hair no more!
I was very skeptical but find that I really love this. My hair is thinning and I wear a part on the left. My scalp shows through very pink and it really bothers me. I have thought about a hairpiece but my hair is not that thin ..yet : ). So I tried this product and I love it. It is virtually impossible to detect yet no more pink scalp. I love the hairline sponge too that allows me to dab some white on the hairline when my hair is in a pony. I will continue to use this and recommend! It’s great
Was this helpful?