BOLDIFY IS TRUSTED BY OVER 2,400,000 HAPPY CUSTOMERS
The "Reverse Wash" Volume System
The "Reverse Wash" Volume System
Couldn't load pickup availability
TRY BEFORE YOU BUY
Try up to [items] items for [trial_period] days. Only pay for what you keep.
SHOP THE COLLECTIONStop Weighing Your Hair Down. Condition First. Shampoo Second. Explode Your Volume.
The only hair care system formulated specifically for the "Reverse Wash" technique. Get salon-grade lift, protect your ends, and banish oily roots for up to 3 days.
Does this sound familiar? You wash your hair, and it feels clean for about 3 hours. But by lunch, your roots are flat, your bangs look stringy, and you feel the urge to tie it back.
It’s not your hair’s fault. It’s "Residue Gravity."
Traditional conditioners contain heavy silicones that stick to your scalp, acting like a weighted blanket on your delicate roots. Even if you rinse well, the weight stays.
The Fix? Flip the Script. We developed the Volume Reset System to perfect the "Reverse Wash" technique. By conditioning before you cleanse, you hydrate the dry ends without suffocating the roots.
The result isn't just volume. It's "Zero-Gravity" Hair that stays clean, fluffy, and full for days, not hours.
STEP 1: PROTECT (The Shield)
Boldify Thickening Conditioner Apply to ENDS ONLY on wet hair. This creates a moisture shield that prevents tangling and breakage, but keeps the formula 100% away from your scalp. Key Benefit: Hydration without the heaviness.
STEP 2: LIFT (The Cleanse)
Boldify Thickening Shampoo Apply to ROOTS right over the conditioner. The shampoo rinses away the excess oils and "heavy" residue from the conditioner, leaving your scalp squeaky clean and your roots primed for lift. Key Benefit: Removes "Residue Gravity" for instant root lift.
STEP 3: EXPAND (The Finish)
Boldify Thickening Spray (Select Kits Only) Spray onto damp, towel-dried hair before you blow-dry. This sulfate-free formula bonds to the hair shaft, physically expanding the diameter of every single strand.
FAQ
Won't shampooing after conditioner dry out my ends?
Not with this formula. Our shampoo is sulfate-free and gentle. Because you applied the conditioner first, your ends absorb the moisture they need, and the shampoo just rinses away the excess that usually weighs you down.
Does this work on color-treated hair?
Absolutely. It’s color-safe, paraben-free, and cruelty-free. It actually helps color look vibrant longer because you won't need to wash your hair as often!
How long does the bottle last?
Because these are concentrated formulas (no cheap fillers), this kit typically lasts 60–90 days, depending on hair length.
What are the ingredients?
SHAMPOO:
Water/Aqua/Eau, Cetyl Alcohol, Stearyl Alcohol, Dicetyldimonium Chloride, Biotin, Tocopheryl Acetate, Hydrolyzed Silk, Hydrolyzed Wheat Protein, Aloe Barbadensis Leaf Juice, Spirulina Platensis Extract, Rosa Canina Fruit Extract, Panax Quinquefolius Root Extract, Centella Asiatica Extract, Panthenol, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Salicylic Acid, Sorbic Acid, Proline, Threonine, Isoleucine, Retinyl Palmitate, Phospholipids, Sodium PCA, Histidine, Phenylalanine, Ascorbyl Palmitate, Glycerin, Dimethicone, Hydroxyethylcellulose, Citric Acid, Cetrimonium Chloride, Methyl Gluceth-10, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, PEG-90M, Sodium Lactate, Caprylyl Glycol, Decylene Glycol, Fragrance/Parfum, Sodium Hydroxide, Phenoxyethanol.
CONDITIONER:
Aqua, Sodium C14-16 Olefin Sulfonate, Glycerin, Disodium Lauryl Sulfosuccinate, Cocamidopropyl Betaine, Acrylates Copolymer, Lactamide MEA, Methyl Gluceth-10, Sodium Lauroyl Sarcosinate, Parfum, Glycol Distearate, Phenoxyethanol, Cetrimonium Chloride, Dimethicone, Polyquaternium-10, Sodium Chloride, Polyquaternium-7, Sodium Hydroxide, Hexyl Cinnamal, Disodium EDTA, Benzyl Benzoate, Butylphenyl Methylpropional, Panthenol, Sodium PCA, Caprylyl Glycol, Decylene Glycol, Linalool, Sodium Benzoate, Tetrasodium EDTA, Chamomilla Recutita Flower Extract, Rosmarinus Officinalis Leaf Extract, Aloe Barbadensis Leaf Juice Powder, Magnesium Chloride, Magnesium Nitrate, Calendula Officinalis Flower Extract, Camellia Sinensis Leaf Extract, Cucumis Sativus Fruit Extract, Phospholipids, Biotin, Citric Acid, Salicylic Acid, Sorbic Acid, Retinyl Palmitate, Tocopheryl Acetate, Ascorbyl Palmitate.
Functional Styling for Thin Hair
Before & After
"Love it! I’ve shared these pictures with all my friends and all they can say is WOW! It smoothes my hair perfectly, and gave me more confidence."
Emma, Verified Buyer
- NCnadine c.Verified BuyerReviewingThicken + Volume ConditionerI recommend this productRated 5 out of 5 stars1 month agoBoldify
I love this product. It's the third time I ordered it. The package was shipped fast. I even use most of the Boldify line.
- LSLynda&Allan S.Verified BuyerReviewingThicken + Volume ShampooI recommend this productRated 5 out of 5 stars5 months agoShampoo
Love it
- BDBrenda D.Verified BuyerReviewingThicken + Volume ShampooI recommend this productRated 5 out of 5 stars8 months agoCannot believe how much lather comes from a small aount
Leaves my hair shiny. I decided to quit lightening the hair around my face. The salt and dark blond look great together. Would not have tried this if the shampoo wasn't so good.
- BDBrenda D.Verified BuyerReviewingThicken + Volume ConditionerI recommend this productRated 5 out of 5 stars8 months agoUse this every time I wash my hair
My hair is less fly away and holds it's look for a couple of days
- NPNatalie P.Verified BuyerReviewingThicken + Volume ShampooI recommend this productRated 5 out of 5 stars1 year agoHallelujah!
It works! I have so much more volume in my hair. Thank you.