ACTS represents Action, Community, Time, & Support —   the pillars of our program that drive our efforts to create a higher standard for ourselves and industry.

We are taking the initiative and necessary steps to raise the bar for beauty brands in areas such as company culture, sustainability, environmental and social causes, and addressing timely issues. We actively seek to be a catalyst for change and inspire others to follow suit.
We value the power of collaboration and inclusivity. Through BOLD ACTS, we work with and create opportunities to support and amplify the voices of our staff, professionals, and BIPOC individuals. We strive to foster a sense of belonging, representation, and empowerment within our community.
We understand the importance of work/life balance and the well-being of our teams. We're dedicated to continuously reinforcing the value of time and establishing opportunities for better balance. We fully respect our team members' offline time, enabling them to show up as their best selves in their homes, workplaces, and communities.
We believe in giving back. We're committed to providing monetary or physical product contributions towards causes and missions within the beauty space that align with our values. We aim to make a meaningful difference by supporting initiatives that promote positive change and address pressing issues.
With BOLD ACTS, we are not just a beauty brand: we are a force for good.

We are committed to actively shaping a better beauty industry, fostering a strong and inclusive community, respecting the time and well-being of our teams, and making a tangible impact through support.

Join us as we take action, build a united community, value time, and provide meaningful support. Together, we can create a brighter future for the beauty industry and inspire others to follow our BOLD ACTS.