Instant, Natural Coverage for
Thinning Hair and Roots

Find Your Shade

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Covers greys, fills sparse areas, and refreshes blonde color

Trusted by over 2 million women

BOLDIFY Hairline Powder blends seamlessly into your hair and scalp for natural-looking coverage that feels light and comfortable all day.

Dermatologist tested and scalp safe

No shine, stiffness, or residue

Feels light and breathable on the scalp

Works on blondes, brunettes, greys, and color-treated hair

Wrong shade? We’ll send you your perfect match for free.

Questions? We’re here to help.

Call us at (888) 529-8427

SHIPS in 1-2 business days

Money-Back 

GUARANTEE

NO RETURNS NECESARY

Benefits

Boldify Hairline Powder blends seamlessly into your hair and scalp to create the appearance of fuller hair and even color, without stiffness, shine, or mess.

 

Why women choose Boldify

 

Looks completely natural

Soft, buildable coverage that mimics real hair at the scalp. No harsh lines or obvious makeup.

 

Designed for thinning hair and sensitive scalps

Dermatologist tested formula designed to feel light, breathable, and comfortable for everyday use.

 

Instant confidence in under 30 seconds

Helps reduce the look of visible scalp, softens part lines, and refreshes roots without waiting for regrowth.

 

Reliable all-day wear

Stays in place through normal daily activity without flaking or transferring.

 

Clean and mess free application

No sprays, no drips, no staining. Just tap, press, and blend.

 

How To Use (30 Seconds)

1)  Remove the puff applicator from the bottom

 

2)  Lightly press the applicator into the powder

 

3) Gently apply to roots, greys, or thinning areas

 

4) Blend softly in the direction of hair growth

Ingredients (Scalp Safe Formula)

MICA, TALC, DIMETHICONE, MAGNESIUM STEARATE, SILICA, KAOLIN, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, SQUALANE, ETHYLHEXYLGLYCERIN, TRIETHOXYCAPRYLYLSILANE, PHENOXYETHANOL, BENZOTRIAZOLYL DODECYL P-CRESOL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE. MAY CONTAIN: CI 77499 (IRON OXIDE), CI 77491 (IRON OXIDE), CI 77492 (IRON OXIDE).

Verified Customer Reviews

As seen in

real results on real hair

For thinning hair and visible scalp

Drag the slider to reveal results

Before
After
Before
After

No filters. No styling tricks. Real people.

For gray roots and between-color regrowth

Before
After
Before
After

confidence in seconds. no mess.

BOLDIFY isn’t a sticky spray or messy mascara. It’s a compact powder designed to blend seamlessly into your hair and scalp.

 

The result is undetectable, natural-looking coverage that feels light, comfortable, and easy to apply.

Undetectable Natural Finish

Instant Application

Dermatologist Formulated

Sweat and Rain Resistant

Scalp Safe

Cruelty free

Undetectable Natural Finish

Sweat and Rain Resistant

Instant Application

Cruelty Free 

Scalp Safe

Dermatologist Formulated

TRY BOLDIFY TODAY

Wrong shade? We’ll send you your perfect match for free.

millions of real people use boldify

Unfiltered videos shared by the Boldify community

What if I pick the wrong shade/color?

No problem. If your shade isn’t quite right, we’ll send you a replacement free of charge - no returns required.

How long does it last?

Boldify is designed to last all day under normal wear and stays in place through daily activities like work, errands, and light sweating.

 

Most customers use one compact for several weeks to months, depending on use. Because application is more targeted, many customers say it goes further than traditional root sprays.

Does it look obvious or fake?

No. The finely milled powder blends seamlessly into your hair and scalp for a soft, natural-looking finish that looks undetectable, even up close.

Is this product safe to use on scalp?

Yes. Boldify is dermatologist tested and designed to feel light and comfortable on the scalp for everyday use.

Will this affect hair growth or thinning hair?

No. Boldify provides cosmetic coverage only and does not affect your natural hair or scalp when used as directed.

Will it rub off on pillows or clothes?

Boldify is formulated to stay in place all day. Most customers do not experience transfer onto pillows or clothing during normal wear. For best results, apply to dry hair and avoid rubbing the area immediately after application.

Frequently asked questions

FLAWLESS-LOOKING HAIR IN 3 EASY STEPS

STEP 1:
Open the Compact

Twist open the compact to reveal the applicator puff.

STEP 2:
Lightly Dab into Powder

Lightly dab the applicator into the powder. A little goes a long way.

STEP 3:
Apply to roots or scalp

Gently press onto roots or thinning areas and blend as needed.

TRY BOLDIFY TODAY

Wrong shade? We’ll send you your perfect match for free.

14 natural
shades

Available in 14 shades designed to blend seamlessly with real hair tones, including blondes, brunettes, and greys.

find your perfect shade, guaranteed

Our Perfect Match Guarantee

 

If your shade isn’t quite right, we’ll send you a replacement free of charge — no returns, no hassle.

We’ll make sure you get the right match.

 

Boldify vs Traditional Root Sprays

Precise Powder

TRADITIONAL SPRAYS

Controlled, targeted application

Broad spray, harder to control

WATER, SWEAT & RAIN RESISTANT

Can fade with sweat or rain

NATURAL-LOOKING FINISH

Can look patchy or shiny

MULTI-USE (HAIRLINE, ROOTS, BROWS,

DESIGNED ONLY FOR ROOTS, NOT VERSATILE

TRAVEL-FRIENDLY

BULKY AND SPILL-PRONE IN YOUR BAG

TRY BOLDIFY TODAY

Wrong shade? We’ll send you your perfect match for free.

Welcome to

We started BOLDIFY for one simple reason: we believe everyone deserves to feel confident and beautiful in their hair. We were tired of solutions that were messy, complicated, or made with questionable ingredients. That's why we're obsessed with creating clean, effective, and easy-to-use products that deliver incredible results. We're made by hair lovers, for hair lovers, and we're so glad you're here.

We started BOLDIFY for one simple reason: we believe everyone deserves to feel confident and beautiful in their hair. We were tired of solutions that were messy, complicated, or made with questionable ingredients. That's why we're obsessed with creating clean, effective, and easy-to-use products that deliver incredible results. We're made by hair lovers, for hair lovers, and we're so glad you're here.

Questions? We're Here to Help!

Our friendly, USA-based support team is here whenever you need help.

Contact Info

Contact Information

1 (888) 529-8427

support@getboldify.com

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TRY BOLDIFY TODAY

Wrong shade? We’ll send you your perfect match for free.