GO GRAY ON YOUR TERMS

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Fuller-looking. Covered. Your schedule.

Two shades for gray hair. 10 seconds. Stays until your next shampoo.

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your hair, your pace. nobody else's

Whether you're growing out your color, spacing out salon visits, or just want your 
temples to look like the rest of your hair - this is for in-between days. Not a treatment, not a commitment. 
Just 10 seconds and a brush that covers what needs covering, until you decide otherwise.

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"I love going gray but hated the root stage. Now I go to the salon every 8 weeks instead of 3." 
Verified Customer

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TWO SHADES. ONE WILL BE YOURS

Gray

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After

Dark Gray

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After

Best for: Light gray, silver, salt & pepper, transitioning gray

Fuller coverage at the hairline and part line. Blends with gray tones without looking powdery.

Best for: Dark gray, charcoal, darker salt & pepper, pre-gray browns

For hair that's more pepper than salt - deeper coverage that matches without going too dark.

Not sure which one? Try risk-free. Wrong shade - we'll send a new one free.

Three steps. under a minute

STEP 1: Open

Tap the puff to pick up the powder.

STEP 2: apply

Press and blend into your hairline, part, or any area you want covered.

Stays put all day. Wind, sweat, and light rain resistant. Washes out clean with your next shampoo.

STEP 3: done

Full coverage. Natural finish. Ready.

Stays put all day. Wind, sweat, and light rain resistant. Washes out clean with your next shampoo.

TRY BOLDIFY TODAY

Wrong shade? We’ll send you your perfect match for free.

what gray-haired women 
are saying

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Does it actually cover gray, or does it just color the scalp?

It blends powder pigment into your hair - both the hair itself and the scalp line beneath it. Apply to the area and blend outwards. Tip: a small amount, well-blended, looks more natural than a heavy application. It gets easier after a couple of uses.

Which gray shade do I choose?

Gray is the best for lighter silver, platinum, and salt-and-pepper hair where the salt is winning. Dark Gray is better for hair with more pepper left - darker gray tones, transitioning brown, or charcoal hair.

 

Still unsure? Pick your best guess - and if it's off, we'll send a different shade free.

Will it look powdery or gray on white hair?

The formula is lightweight and matte - it won't build up if you use a light touch. Start with less than you think you need, blend well, and build from there.

How long does it hold?

Up to 48 hours. Wind and sweat resistant. Won't run. Washes out cleanly with shampoo.

Is it safe to use regularly?

BOLDIFY Hairline Powder is dermatologist tested, vegan, cruelty-free, and free from parabens, SLS/SLES, and phthalates. The talc base is rigorously tested and certified asbestos-free.

A FEW THINGS WORTH KNOWING

your gray. your schedule. 
your call.

Some days you want a full salon look. Some days you have a meeting in an hour and just need your temples to cooperate. That's what this is for.

See all 14 shades

Satisfaction Guaranteed - Dermatologist Tested - Vegan & Cruelty-Free - Free Shade Replacement

Welcome to

We started BOLDIFY for one simple reason: we believe everyone deserves to feel confident and beautiful in their hair. We were tired of solutions that were messy, complicated, or made with questionable ingredients. That's why we're obsessed with creating clean, effective, and easy-to-use products that deliver incredible results. We're made by hair lovers, for hair lovers, and we're so glad you're here.

We started BOLDIFY for one simple reason: we believe everyone deserves to feel confident and beautiful in their hair. We were tired of solutions that were messy, complicated, or made with questionable ingredients. That's why we're obsessed with creating clean, effective, and easy-to-use products that deliver incredible results. We're made by hair lovers, for hair lovers, and we're so glad you're here.

Questions? We're Here to Help!

Our friendly, USA-based support team is here whenever you need help.

Contact Info

Contact Information

1 (888) 529-8427

support@getboldify.com

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TRY BOLDIFY TODAY

Wrong shade? We’ll send you your perfect match for free.