BOLDIFY Hairline Powder instantly conceals root regrowth and covers grey hair. Perfect for touch-ups between salon visits, special occasions, or every day use.
Love it or your money back
Fast and FREE shipping on all orders over $30
ROOT REGROWTH.
COVERED.
Choose your hair color
selected:
Light Blonde
Black
Dark Brown
Medium Brown
Light Brown
Hazel Brown
Ash Brown
Dark Blonde
Medium Blonde
Light Blonde
Auburn
Dark Auburn
Dark Grey
Grey
White
*Your hair color corresponds to the color of powder
Choose multiple colors?
HOW TO ADD MULTIPLE COLORS
ADD ONE COLOR IN DROPDOWN (ABOVE) TO CART
SELECT QUANTITY (BELOW)
COME BACK AND SELECT YOUR NEXT COLOR.
DISCOUNTS WILL AUTOMATICALLY UPDATE!
selected:
Light Blonde
Love it or your money back
Fast and FREE shipping on all orders over $30
*offers only found on this page
love it or your money back
over 16,000+ reviews
fast and free shipping on orders $30+
love it or your money back
over 16,000+ reviews
fast and free shipping on orders $30+
love it or your money back
over 16,000+ reviews
fast and free shipping on orders $30+
love it or your money back
over 16,000+ reviews
fast and free shipping on orders $30+
love it or your money back
over 16,000+ reviews
fast and free shipping on orders $30+
love it or your money back
over 16,000+ reviews
fast and free shipping on orders $30+
HOW BOLDIFY WORKS
1. Remove the applicator pull from the base.
2. Dab some powder onto the applicator.
3. Apply directly to roots in a dabbing motion.
THE #1 BEST SELLING ROOT TOUCH UP POWDER
(Over 16 Thousand Glowing Reviews!)
NO IFFY INGREDIENTS
Apply directly onto hair, scalp, or brows! Infused with conditioning squalane, there are no iffy ingredients here
INSTANT ROOT COVERAGE
Simply remove the base, press onto powder, and experience ultimate coverage without mess
COST EFFECTIVE
Instantly refresh faded blonde or colored hair, conceal hair loss & thinning areas, or touch-up roots
16,000+ GLOWING REVIEWS
Buy with confidence from our tried-and-tested reviews on Amazon. Over 16,000+ reviews!
BUY NOW
Love it or your money back
Fast and FREE shipping on all orders over $30
SHOP THE VIRAL TIKTOK
SENSATION!
Mativa
Boldify always killing it 🤩 hair powder & serum is stunning
Chloe Perrera
The whole amazon store is in my bathroom 😭😭
Mativa
Boldify always killing it 🤩 hair powder & serum is stunning
Chloe Perrera
The whole amazon store is in my bathroom 😭😭
Mativa
Boldify always killing it 🤩 hair powder & serum is stunning
Chloe Perrera
The whole amazon store is in my bathroom 😭😭
Mativa
Boldify always killing it 🤩 hair powder & serum is stunning
Chloe Perrera
The whole amazon store is in my bathroom 😭😭
Dendie Belle
💪🏼 this is so so good !!!!!
Monique
LOOOOOVED THIS 💓💓💓💓
Dendie Belle
💪🏼 this is so so good !!!!!
Monique
LOOOOOVED THIS 💓💓💓💓
Dendie Belle
💪🏼 this is so so good !!!!!
Monique
LOOOOOVED THIS 💓💓💓💓
Dendie Belle
💪🏼 this is so so good !!!!!
Monique
LOOOOOVED THIS 💓💓💓💓
Dendie Belle
💪🏼 this is so so good !!!!!
Monique
LOOOOOVED THIS 💓💓💓💓
Dendie Belle
💪🏼 this is so so good !!!!!
Monique
LOOOOOVED THIS 💓💓💓💓
Bianca
Boldify coming through per usual! 🤩
Cynthia Joy
Restock the white please 😭😭
Bianca
Boldify coming through per usual! 🤩
Cynthia Joy
Restock the white please 😭😭
Bianca
Boldify coming through per usual! 🤩
Cynthia Joy
Restock the white please 😭😭
Bianca
Boldify coming through per usual! 🤩
Cynthia Joy
Restock the white please 😭😭
Laura Jordan
Love this and love having a product that can help cover my greys confidently!
Inga
I had a massive hairloss problem and @Boldify gave me everything I needed
Laura Jordan
Love this and love having a product that can help cover my greys confidently!
Inga
I had a massive hairloss problem and @Boldify gave me everything I needed
Laura Jordan
Love this and love having a product that can help cover my greys confidently!
Inga
I had a massive hairloss problem and @Boldify gave me everything I needed
Laura Jordan
Love this and love having a product that can help cover my greys confidently!
Inga
I had a massive hairloss problem and @Boldify gave me everything I needed
Kisandra Taylor Hairstylist
I wanna try this!!
Ainsley B
The best out there!!
Kisandra Taylor Hairstylist
I wanna try this!!
Ainsley B
The best out there!!
Kisandra Taylor Hairstylist
I wanna try this!!
Ainsley B
The best out there!!
Kisandra Taylor Hairstylist
I wanna try this!!
Ainsley B
The best out there!!
Alissa W
I've never had a product like this that ACTUALLY WORKS! 😍
Charlene
I use the hairline powder on Facebook and love it
Alissa W
I've never had a product like this that ACTUALLY WORKS! 😍
Charlene
I use the hairline powder on Facebook and love it
Alissa W
I've never had a product like this that ACTUALLY WORKS! 😍
Charlene
I use the hairline powder on Facebook and love it
Alissa W
I've never had a product like this that ACTUALLY WORKS! 😍
Charlene
I use the hairline powder on Facebook and love it
Clarissa
whaaaat! I used the light blonde powder and it covers like a charm
Kiki P.
The powder colors matched perfectly with my sister and I. 100% the best I've used.
Clarissa
whaaaat! I used the light blonde powder and it covers like a charm
Kiki P.
The powder colors matched perfectly with my sister and I. 100% the best I've used.
Clarissa
whaaaat! I used the light blonde powder and it covers like a charm
Kiki P.
The powder colors matched perfectly with my sister and I. 100% the best I've used.
Clarissa
whaaaat! I used the light blonde powder and it covers like a charm
Kiki P.
The powder colors matched perfectly with my sister and I. 100% the best I've used.
FREQUENTLY ASKED QUESTIONS
What are the hairline powder ingredients?
Talc, Mica, Silica, Magnesium Stearate, Squalane, Dimethicone, Phenoxyethanol & Ethylhexyl Glycerin. *Contained talc is verified FREE of harmful contaminants such as asbestos.
How long will the hairline powder stay in my hair?
BOLDIFY Hairline Powder has impressive staying power, lasting for up to 48 hours under normal environmental conditions. It's designed to withstand sweat and rain, ensuring that it stays put even in challenging weather conditions.
What if the color I order doesn’t match my hair?
Order the one you think is your color match, try it out, and love your results - or we’ll keep sending you new colors until you do.
How much does shipping cost?
Fast & FREE shipping on all orders over $30. Plus, FREE returns or color swaps & lifetime money-back guarantee. Most packages arrive in 1-3 business days US-Wide.
I purchased the white. At first I was skeptical that white could even be possible!! IT IS!!!! PERFECT! I will be ordering more! AND TELLING MY FRIENDS TOO!
Madison
Hairline
Powder
5/5 rating
I had some root regrowth , and once I used this product I asked my fiancé what he thought if he seen any difference and he said yes that it looks like I just got out of the salon with fresh highlights!
Elizabeth
Hairline
Powder
5/5 rating
This product is a great alternative to purple shampoo! And it lasts all day! It takes my warm toned hair to ashy blonde in a few seconds.
Jennifer
Hairline
Powder
Choose From 14 Realistic Shades
The 14-color shade range, co-developed with stylists, seamlessly blends into hair for aperfect match.
Our Hairline Powder is infused with squalane, an emollient that provides a silky, smooth look without greasiness. Comes in a compact packaging for easy & mess-free application.
Choose From 14 Realistic Shades
The 14-color shade range, co-developed with stylists, seamlessly blends into hair for a perfect match.
How We Compare
NATURAL SHADES
LONGEVITY
STAIN-PROOF & MESS-FREE
AFFORDABLE
48 HOURS GUARANTEED
OTHER BRANDS
4-24 HOURS
BUY NOW
Love it or your money back
Fast and FREE shipping on all orders over $30
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