REFRESH YOUR ROOTS IN SECONDS!

BOLDIFY Hairline Powder instantly conceals root regrowth and covers grey hair.
Perfect for touch-ups between salon visits, special occasions, or every day use.

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ROOT REGROWTH. 

COVERED.

selected:

Light Blonde

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Fast and FREE shipping on all orders over $30

*offers only found on this page

love it or your money back

over 16,000+ reviews

fast and free shipping on orders $30+

love it or your money back

over 16,000+ reviews

fast and free shipping on orders $30+

love it or your money back

over 16,000+ reviews

fast and free shipping on orders $30+

love it or your money back

over 16,000+ reviews

fast and free shipping on orders $30+

love it or your money back

over 16,000+ reviews

fast and free shipping on orders $30+

love it or your money back

over 16,000+ reviews

fast and free shipping on orders $30+

HOW BOLDIFY WORKS

1. Remove the applicator pull from the base.

2. Dab some powder onto the applicator.

3. Apply directly to roots in a dabbing motion.

THE #1 BEST SELLING ROOT TOUCH UP POWDER 

(Over 16 Thousand Glowing Reviews!)

NO IFFY INGREDIENTS

Apply directly onto hair, scalp, or brows! Infused with conditioning squalane, there are no iffy ingredients here

INSTANT ROOT COVERAGE

Simply remove the base, press onto powder, and experience ultimate coverage without mess

COST EFFECTIVE

Instantly refresh faded blonde or colored hair, conceal hair loss & thinning areas, or touch-up roots

16,000+ GLOWING REVIEWS

Buy with confidence from our tried-and-tested reviews on Amazon. Over 16,000+  reviews!

BUY NOW

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Fast and FREE shipping on all orders over $30

SHOP THE VIRAL TIKTOK

SENSATION!

Mativa

Boldify always killing it 🤩 hair powder & serum is stunning

Chloe Perrera

The whole amazon store is in my bathroom 😭😭

Mativa

Boldify always killing it 🤩 hair powder & serum is stunning

Chloe Perrera

The whole amazon store is in my bathroom 😭😭

Mativa

Boldify always killing it 🤩 hair powder & serum is stunning

Chloe Perrera

The whole amazon store is in my bathroom 😭😭

Mativa

Boldify always killing it 🤩 hair powder & serum is stunning

Chloe Perrera

The whole amazon store is in my bathroom 😭😭

Dendie Belle

💪🏼 this is so so good !!!!!

Monique

LOOOOOVED THIS 💓💓💓💓

Dendie Belle

💪🏼 this is so so good !!!!!

Monique

LOOOOOVED THIS 💓💓💓💓

Dendie Belle

💪🏼 this is so so good !!!!!

Monique

LOOOOOVED THIS 💓💓💓💓

Dendie Belle

💪🏼 this is so so good !!!!!

Monique

LOOOOOVED THIS 💓💓💓💓

Dendie Belle

💪🏼 this is so so good !!!!!

Monique

LOOOOOVED THIS 💓💓💓💓

Dendie Belle

💪🏼 this is so so good !!!!!

Monique

LOOOOOVED THIS 💓💓💓💓

Bianca

Boldify coming through per usual! 🤩

Cynthia Joy

Restock the white please 😭😭

Bianca

Boldify coming through per usual! 🤩

Cynthia Joy

Restock the white please 😭😭

Bianca

Boldify coming through per usual! 🤩

Cynthia Joy

Restock the white please 😭😭

Bianca

Boldify coming through per usual! 🤩

Cynthia Joy

Restock the white please 😭😭

Laura Jordan

Love this and love having a product that can help cover my greys confidently!

Inga

I had a massive hairloss problem and @Boldify gave me everything I needed

Laura Jordan

Love this and love having a product that can help cover my greys confidently!

Inga

I had a massive hairloss problem and @Boldify gave me everything I needed

Laura Jordan

Love this and love having a product that can help cover my greys confidently!

Inga

I had a massive hairloss problem and @Boldify gave me everything I needed

Laura Jordan

Love this and love having a product that can help cover my greys confidently!

Inga

I had a massive hairloss problem and @Boldify gave me everything I needed

Kisandra Taylor Hairstylist

I wanna try this!!

Ainsley B

The best out there!!

Kisandra Taylor Hairstylist

I wanna try this!!

Ainsley B

The best out there!!

Kisandra Taylor Hairstylist

I wanna try this!!

Ainsley B

The best out there!!

Kisandra Taylor Hairstylist

I wanna try this!!

Ainsley B

The best out there!!

Alissa W

I've never had a product like this that ACTUALLY WORKS! 😍

Charlene

I use the hairline powder on Facebook and love it

Alissa W

I've never had a product like this that ACTUALLY WORKS! 😍

Charlene

I use the hairline powder on Facebook and love it

Alissa W

I've never had a product like this that ACTUALLY WORKS! 😍

Charlene

I use the hairline powder on Facebook and love it

Alissa W

I've never had a product like this that ACTUALLY WORKS! 😍

Charlene

I use the hairline powder on Facebook and love it

Clarissa

whaaaat! I used the light blonde powder and it covers like a charm

Kiki P.

The powder colors matched perfectly with my sister and I. 100% the best I've used.

Clarissa

whaaaat! I used the light blonde powder and it covers like a charm

Kiki P.

The powder colors matched perfectly with my sister and I. 100% the best I've used.

Clarissa

whaaaat! I used the light blonde powder and it covers like a charm

Kiki P.

The powder colors matched perfectly with my sister and I. 100% the best I've used.

Clarissa

whaaaat! I used the light blonde powder and it covers like a charm

Kiki P.

The powder colors matched perfectly with my sister and I. 100% the best I've used.

FREQUENTLY ASKED QUESTIONS

4.4/5 rating - 16,000+ reviews

loved by thousands

read the reviews

5/5 rating

I purchased the white. At first I was skeptical that white could even be possible!! IT IS!!!! PERFECT! I will be ordering more! AND TELLING MY FRIENDS TOO!

Madison

Hairline

Powder

5/5 rating

I had some root regrowth , and once I used this product I asked my fiancé what he thought if he seen any difference and he said yes that it looks like I just got out of the salon with fresh highlights!

Elizabeth

Hairline

Powder

5/5 rating

This product is a great alternative to purple shampoo! And it lasts all day! It takes my warm toned hair to ashy blonde in a few seconds.

Jennifer

Hairline

Powder

Choose From 14 Realistic Shades

The 14-color shade range, co-developed with stylists, seamlessly blends into hair for a perfect match.


Our Hairline Powder is infused with squalane, an emollient that provides a silky, smooth look without greasiness. Comes in a compact packaging for easy & mess-free application.

How We Compare

NATURAL SHADES

LONGEVITY

STAIN-PROOF & MESS-FREE

AFFORDABLE

48 HOURS
GUARANTEED

OTHER BRANDS

4-24 HOURS

BUY NOW

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Fast and FREE shipping on all orders over $30