OUR COMPLEX
Our BOLD COMPLEX is a proprietary blend of 6 well-researched hair loving ingredients to deliver the building blocks for healthier, fuller, and more voluminous looking and feeling hair with every wash:
AMARANTH- a multi-functional ingredient that enhances hair’s structural integrity by increasing the diameter of individual hair fibers, reduces friction between the strands allowing for more bounce, and improving manageability to help prevent damage.
AMINO ACIDS- are molecules that link together to form proteins and reinforce weak hair for visibly shinier, softer, smoother and more resilent to damage caused by things like the weather, brushing, or styling.
BIOTIN- also known as vitamin B7, this ingredient is known for supporting hair growth by nourishing and strengthen the hair and follicle.
PRO-VITAMIN B5- infuses lightweight moisture while providing softness, and shine to strands.
COPPER PEPTIDE- know to promote a healthy hair growth cycle while promoting thicker-looking and feeling hair.
HYDROLYZED VEGETABLE PROTEIN- utilizing pea, rice, or quinoa protein in our formulas, they strengthen hair, improve moisture retention and elasticity while giving hair fullness.
OUR FRAGRANCE
An elevated, fresh, and mood boosting fragrance with notes of bergamot, sage, jasmine, apple, and honeydew. We've partnered with an industry leading fragrance house to create a vegan fragrance with all in mind, even sensitive skin, utilizing low-allergen notes, 6 upcycled ingredients from juice and paper production, reduced water consumption and carbon emissions during production and on-going conscious practices to uplift you and the standards in our industry.
TOP NOTES: Bergamot, Greenery, Sage
MIDDLE NOTES: Jasmine, Sea Salt, Apple, Honeydew
BOTTOM NOTES: Patchouli, Amber
NO -IFFY LIST
You have enough to worry about which is why we’ve done the heavy lifting to keep the good ingredients in and the -iffy ingredients out of our formulas. Leaving you with peace of mind and focus on what really matters, like when wash day is. Our formulas are clean, color-safe, SLS/SLES, paraben, and pthalate free, follow EU ingredient standards, are vegan* and cruelty-free. Each product features a thoughtful complex to address your hair needs, low-allergen fragrance, and is dermatologist tested. (*our Hair Boost Serum contains silk proteins but we are working on a vegan formula).
OUR DEVELOPMENT PROCESS
We've shared what is and isn't inside our formulas but how do we get there? We listen to our team, customers, and review the market for opportunities and create a concept. Working with our award-winning manufacturers, we take our time to thoroughly develop and test formulas.With every new launch, we ask ourselves the following questions:
- Does this answer our customers needs?
- How is this different from our existing brand offering?
- How is this different from what the market is offering?
- Is this innovative or better than what the current marketplace has?
- How? Does it really work?
- And lastly, are we proud of this product?
Once we approve our formula submission and packaging, we go through deligent safety testing to make sure you feel confident in using our products.If you have questions, feedback, or want to chat formula, feel free to reach using our contact form.
